The collector.
A collection with a point of view.
For the person who remembers where they first heard a track. Discovery becomes a collection; a collection becomes an expression of taste. Music carries a story, an artist and a reason to come back.
FanFactors.
For the love.
For the people.
For what comes next.
01 / THE FEELING
You hear it.
You feel it.
That moment when a song becomes part of your life. FanFactors begins there.
02 / THE IDEA
Your taste
has value.
What if the people who discover, collect and champion music could build a livelihood around the music they love?
That is the ambition behind FanFactors. A music marketplace connecting artists, collectors and communities, with discovery, digital licensing and resale journeys woven into one platform. A place where enthusiasm can become participation—and where the fan has a role in the story.
03 / THE PEOPLE
Good music
travels together.
A track becomes a recommendation. A recommendation becomes a conversation. A conversation becomes a community.
THREE WAYS TO BELONGFANFACTORS / CULTURE
The champion.
The first to say: listen to this.
For the friend who introduces everyone to the next artist they love. Sharing is more than sending a link: it is context, enthusiasm and trust. The ambition is to give that contribution a place in the music economy.
The artist.
An audience that participates.
For independent artists building a world around their sound. A profile, a release and a community should belong to the same experience. The people who care about the music help it travel further.
Audience perspectives express the product vision; they are not user testimonials.
04 / THE EXPERIENCE
A whole world.
Within reach.
The music is the invitation.
The experience keeps you there.
The creative direction brings catalogue, identity and community into the same visual world. Rich artwork draws you in. Clear hierarchy helps you move. The interface makes room for both the track and the people around it.
FROM THE FIRST PLAY TO THE NEXT CONNECTIONUX / 01—04
- 01
Discover
Follow curiosity. Find an artist, explore a release, hear something worth keeping.
- 02
Collect
Build a library that reflects your taste, with the music and its licensing context close together.
- 03
Champion
Share the music you believe in and bring your community into the story.
- 04
Connect
Return to the artist, the conversation and the next discovery.
05 / INSIDE THE PLATFORM
The product
behind the vision.
A closer look at the supplied platform captures and interface design. Open a view to explore it at full size.
Music Marketplace Explore the original catalogue capture
06 / PARTICIPATION
Beyond
the play button.
The Game Center explores another layer of the FanFactors world: missions, progression and community. Its interface design connects participation with a sense of place—an invitation to take part in something larger than a listening session.
07 / THE VISUAL LANGUAGE
FANFACTORS / TYPE
Music.
People.
Possibility.
Built around
the artwork.
Midnight surfaces let music artwork lead. Electric lime creates a recognisable pulse. Generous type gives the product a voice, while quieter labels keep navigation and context readable.
Midnight
#070B12
#070B12
Electric
#B4F52C
#B4F52C
Light
#F3F3E9
#F3F3E9
08 / THE BUILD
10MONTHS
One founder.
An entire platform.
Sébastien Marchi built FanFactors over ten months by directing AI agents as a software engineering team. The concept, the original prototype, UX/UI and creative direction came from him. AI expanded what he could execute.
A vision made tangible.
Before AI entered the workflow, the platform already existed as a complete HTML, CSS and JavaScript mockup. Screens, structure and intended journeys gave the engineering work a concrete starting point.
One direction. Many agents.
Sébastien translated the product into engineering tasks, supplied context and constraints, and directed AI agents as a software engineering team. The decisions stayed connected to one product vision.
Review is part of creation.
The work required examining results, correcting gaps and refining the experience. AI increased execution capacity; the founder remained responsible for product choices, UX/UI and creative direction.
09 / THE SCALE
A different way
to make it happen.
His estimate for a conventional project of comparable scope:
12
10 software engineers
2 UX/UI designers
2.5 years
30 months of development
$8M
Estimated budget
His account: one founder. Ten months. AI agents.
Conventional-project figures are the founder’s estimates, not an independently audited comparison. Actual FanFactors expenditure has not been disclosed.
Read the complete build story
CASE STUDY · HUMAN VISION, AI EXECUTION
The thinking.
The build.
Sébastien Marchi built FanFactors over ten months by directing AI agents as a software engineering team. He brought the platform concept, the UX/UI and an existing HTML, CSS and JavaScript mockup. AI expanded his capacity to turn that work into a functioning product.
The vision already had an interface.
Before using AI for development, Sébastien had created a complete platform mockup in HTML, CSS and JavaScript. The structure, screens and intended experience were already expressed in code. That prototype became a concrete reference for the agents: a product to implement, with a visual language and journeys to preserve.
Directing an engineering team of AI agents.
- 01
Define the product
Establish the marketplace model, user journeys and expected behaviour. Use the existing mockup to make the intended experience explicit.
- 02
Direct the agents
Break the work into engineering tasks, give the agents context and constraints, and coordinate their contributions around the same product.
- 03
Review and iterate
Examine the results, correct gaps and refine implementation. The founder keeps responsibility for decisions as the product takes shape.
The scale of the undertaking.
Sébastien estimates that a conventional build of comparable scope would have required ten software engineers, two UX/UI designers, two and a half years and an $8 million budget. His account: ten months working as a solo founder, directing AI agents.
| Dimension | Conventional build · founder’s estimate | FanFactors · founder’s account |
|---|---|---|
| Human team | 10 software engineers + 2 UX/UI designers | 1 founder directing AI agents |
| Development time | 2.5 years / 30 months | 10 months |
| Budget | $8 million estimated | Actual expenditure not disclosed |
Comparison based on the founder’s account and his estimates for a conventional project of comparable scope.
From an interface to a marketplace.
The result is FanFactors, a music marketplace connecting artists and fans through discovery, digital music licensing and resale journeys. Bringing a platform together means connecting the experience people see with accounts, commerce rules, wallets and the logic behind each transaction. The achievement is the breadth of that product built under one person’s direction.
Product concept, UX/UI, creative direction and AI-agent direction: Sébastien Marchi. Software development: AI agents directed by the founder, with OpenAI tools contributing to the work.
10 / WHAT COMES NEXT
Human vision.
More possibility.
Don’t fight artificial intelligence.
Embrace what you can create with it.
FanFactors is a case for creative independence: one person bringing product thinking, design and direction together, with AI extending their ability to build. The technology matters because of the human ambition it makes possible.
Created and directed by Sébastien Marchi.
AI-assisted development, including OpenAI tools.
