PERSONAL IDENTITY / CREATIVE UNIVERSECASE STUDY / 05

Seb.punk rebel

An independent mind.
A world in motion.

SÉBASTIEN MARCHI

Personal brand / Art direction / Storytelling / Portfolio experience

Enter the story
Custom cinematic portrait of Neave, the SEB MARS character, in a futuristic city with violet and steel light

01 / THE PRESENCE

Ideas
become worlds.

A personal portfolio with a point of view.
And a character of its own.

Custom campaign image · Original design concept

02 / THE IDEA

Show the work.
Reveal the mind.

The portfolio as
a creative universe.

SEB · Punk Rebel presents the creative world of Sébastien Marchi. The challenge is to bring product ideas, identity and digital work into one personal expression. A recurring character, Neave, carries that expression through cinematic scenes, giving the portfolio an atmosphere before the visitor enters the projects.

THREE DECISIONS. ONE POINT OF VIEW.SEB / DESIGN
01

The voice.

Direct. Personal. Assumed.

Short statements give the portfolio a distinct tone. The typography expresses conviction while the supporting copy explains what the visitor is seeing.

02

The character.

A thread through the universe.

Neave connects the scenes through a recognisable presence. The character becomes a visual device for moving between imagination, identity and invention.

03

The work.

Many disciplines. One point of view.

The project selection opens into different creative territories. Clear navigation gives each one a destination without flattening the founder’s personality.

03 / THE DETAIL

A character.
More than a portrait.

Neave.
Vision in practice.

The original website uses Neave as a recurring presence where identity, intelligence and physical invention meet. The scene does more than illustrate a section: it connects the visual world to the founder’s impulse to imagine and build.

Custom cinematic scene of Neave on a futuristic rooftop with violet and steel city light
A character within a world.Custom campaign concept · AI-generated

04 / THE VISUAL LANGUAGE

SEB / ATTITUDE

IDEAS
BECOME
OBJECTS.

SEB / INDEPENDENT BY DESIGN

A dark world.
A vivid point of view.

Black gives the scenes depth. Violet and cool light mark moments of energy. Bold lettering and cinematic imagery create the first impression; quiet navigation and readable descriptions connect that impression to the work.

Obsidian
#08090C
Violet
#A88BE6
Ice
#8EC6D0
Custom scene of Neave at a design workbench developing an original sculptural product
Imagination at work.Custom campaign concept · AI-generated
Custom close-up portrait of Neave with dark eyewear, mohawk and violet reflections
The face of an independent vision.Custom campaign concept · AI-generated

05 / THE EXPERIENCE

A world to enter.
A path to follow.

  1. 01

    Meet

    Discover a personal stance through the opening scene.

  2. 02

    Explore

    Move through the work and its different creative territories.

  3. 03

    Understand

    Connect profile, capabilities and the recurring narrative.

  4. 04

    Connect

    Continue into a conversation about a new project.

Explore the original website presentationComplete page
SEB · Punk Rebel — complete original website capture

Open the full capture

06 / THE CREATIVE APPROACH

From an intention.
To an entire world.

01

Define a personal stance.

Start with the founder’s own creative voice and make it visible in the tone, image world and project selection.

02

Give the story a face.

Use a recurring character to link distinct scenes into a recognisable visual universe.

03

Keep the work within reach.

Let the navigation turn a cinematic first impression into a practical path through projects, profile and contact.

Original project and creative direction: Sébastien Marchi.

Custom cinematic scene of Neave moving through a dark futuristic architectural corridor
A universe that keeps moving.Custom campaign concept · AI-generated

07 / THE RESULT

A voice.
A universe.
A person behind it.

A portfolio that
feels like its creator.

SEB · Punk Rebel connects personal identity, storytelling and a portfolio experience. The result gives the founder’s work a recognisable home: expressive at the entrance, organised in the journey and personal throughout.

LET’S MAKE SOME NOISE.

READY TO
STAND APART?

Let’s talk about your project