
A website brief that actually helps you decide
Define goals, audiences, deliverables and acceptance criteria before requesting a proposal.
Read the guide
A guide to scoping your project: goals, budget, content and decisions to make before design begins.
A strong start is not choosing a colour or a theme. It is understanding what your website needs to help visitors do. Presenting expertise, receiving a qualified enquiry and selling a product require different content and journeys. This guide brings together the decisions that make a project clearer before mockups enter the conversation.
Choose the guide that answers your current question. Return to this topic to address the next decision; there is no required reading order.
Write one sentence describing what your visitor needs to accomplish. For a consultant, it could be “understand my services and request an initial conversation.” For a store, it might be finding the right product and checking compatibility. This sentence helps decide which pages are essential. A website does not need to express every business ambition in its first screen.
Explore this subjectTwo proposals may describe a ten-page website while covering very different projects. One might include ten distinct layouts; the other, a repeated template. Ask which pages will be designed, which interactions are included and what counts as a revision. Comparison becomes useful when deliverables are described at the same level of detail.
Explore this subjectCreate a table with one row per page: current URL, purpose, audience, available content and owner. Add a decision: keep, revise, merge or retire. The table should help people act; it does not need to describe every sentence. Start with offer pages and the pages connected to your most important enquiries.
Explore this subject
Define goals, audiences, deliverables and acceptance criteria before requesting a proposal.
Read the guide
Compare scope, content, integrations and support to understand what each proposal actually includes.
Read the guide
Create a practical inventory to keep useful material, identify gaps and organise approvals.
Read the guideThis guide helps prepare decisions. The studio can help turn them into a website suited to your business.
Explore the related serviceA GIFT TO OUR FANS
CYBER JAXON VOL. 1 / NO. 1
A memory erased. A future under control. A rebellion begins. Step into the world of Cyber Jaxon with the first issue, a gift from Cyber Resistance Studio.

