
Organise SEO for a French and English website
Separate URLs, connect translations and keep visitors on the equivalent page when switching languages.
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Build clear pages, consistent language versions and a carefully prepared search launch.
Search optimisation starts with a clear offer and useful pages. Technical settings then help search engines discover and interpret that content. A French and English website also needs to connect matching translations without confusing their URLs. This collection separates content, structure and launch checks to make each decision more practical.
Choose the guide that answers your current question. Return to this topic to address the next decision; there is no required reading order.
A structure such as /fr/services/ and /en/services/ makes language versions explicit. Main content, navigation and calls to action should match the stated language. On an existing project, preserve a coherent structure rather than changing URLs purely for appearance. URL changes need an accompanying redirect strategy.
Explore this subjectA service page should explain a specific offer. “Website redesign” and “website maintenance” can address different needs and deserve separate pages. Conversely, creating almost identical pages for minor variations of the same phrase may confuse the site. Start by distinguishing real needs, then choose the words that describe them.
Explore this subjectA private or login-protected website is not ready to be crawled as a public website. Confirm the intended audience before removing protection. On a public environment, inspect robots rules and any noindex tags. Do not confuse a page visible in your signed-in session with one accessible to an outside visitor.
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Separate URLs, connect translations and keep visitors on the equivalent page when switching languages.
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Clarify the offer, its scope, available evidence and answers to prospective clients’ questions.
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Check access, links, language versions and technical signals before requesting indexing.
Read the guideThis guide helps prepare decisions. The studio can help turn them into a website suited to your business.
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