TOPIC / GUIDE

SEO & bilingual websites

Build clear pages, consistent language versions and a carefully prepared search launch.

The starting point

Search optimisation starts with a clear offer and useful pages. Technical settings then help search engines discover and interpret that content. A French and English website also needs to connect matching translations without confusing their URLs. This collection separates content, structure and launch checks to make each decision more practical.

Choose the guide that answers your current question. Return to this topic to address the next decision; there is no required reading order.

01 / DECISION

Organise SEO for a French and English website

A structure such as /fr/services/ and /en/services/ makes language versions explicit. Main content, navigation and calls to action should match the stated language. On an existing project, preserve a coherent structure rather than changing URLs purely for appearance. URL changes need an accompanying redirect strategy.

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02 / DECISION

What belongs on a service page for SEO?

A service page should explain a specific offer. “Website redesign” and “website maintenance” can address different needs and deserve separate pages. Conversely, creating almost identical pages for minor variations of the same phrase may confuse the site. Start by distinguishing real needs, then choose the words that describe them.

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03 / DECISION

An SEO checklist before launching a website

A private or login-protected website is not ready to be crawled as a public website. Confirm the intended audience before removing protection. On a public environment, inspect robots rules and any noindex tags. Do not confuse a page visible in your signed-in session with one accessible to an outside visitor.

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Guides in this collection

Turn the thinking into your website.

This guide helps prepare decisions. The studio can help turn them into a website suited to your business.

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