SEO & bilingual websites

An SEO checklist before launching a website

Check access, links, language versions and technical signals before requesting indexing.

Check what visitors can open

A private or login-protected website is not ready to be crawled as a public website. Confirm the intended audience before removing protection. On a public environment, inspect robots rules and any noindex tags. Do not confuse a page visible in your signed-in session with one accessible to an outside visitor.

Walk through important paths

Test navigation links, contact buttons and key page URLs. If the website replaces an existing version, check redirects from older content. Errors on secondary pages may be missed in a quick visit, so use an URL list to cover the agreed scope. Check both languages separately.

Align the signals

The title, content, canonical URL and structured data should describe the same page. The sitemap should contain the selected URLs. It can then be submitted in Search Console, but submission does not guarantee indexing. Keep a record of checks so you can distinguish verified items from issues that still need monitoring after launch.

Plan the first follow-up

Assign someone to monitor errors, received enquiries and available reports. Record the launch date and major changes. Do not judge search success or failure after a handful of visits. Start by checking crawling and indexing, then observe queries and pages attracting interest relevant to your business.

Your checklist

  • Public access confirmed only when intended.
  • Links and redirects checked.
  • Canonical URLs, languages and sitemap aligned.
  • Search Console follow-up assigned to someone.

Useful references

To continue preparing, read Organise SEO for a French and English website.

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