Web design & conversion · 2 min
Clear navigation for a website with character
Choose labels and a hierarchy that help visitors find your offer, supporting evidence and the next step.
Read the guide
TOPIC / GUIDE
Web design & conversion
Connect a strong identity with a clear experience: navigation, campaign pages and product pages.
The starting point
An expressive website can also be easy to use. Design should make your offer recognisable and the next step obvious. A conversion might be an enquiry, a signup or a purchase: define it before deciding what to emphasise. The guides in this collection address decisions you can observe and test.
Choose the guide that answers your current question. Return to this topic to address the next decision; there is no required reading order.
01 / DECISION
Clear navigation for a website with character
Navigation is an orientation tool. “Services,” “Work” and “Contact” quickly communicate what sits behind a link. Expressive labels can work in section headings, but ask whether someone discovering your business would know where to click. A strong identity does not require turning navigation into a puzzle.
Explore this subject02 / DECISION
Structure a landing page around one offer
Someone clicking an advertisement for a redesign should arrive on a page about redesigns. Continue the subject and quickly explain who the offer is for. The first screen can contain a heading, a brief explanation and an action. Avoid introducing every studio service here: the page should continue the conversation that started before the click.
Explore this subject03 / DECISION
What makes an e-commerce product page useful
A precise title, consistent photos and essential specifications help shoppers confirm the product is right. For clothing, dimensions and fit may matter; for a technical accessory, compatibility is central. Organise information around the decision being made. A long specification list does not replace an explanation of why those details matter.
Explore this subjectGuides in this collection
Web design & conversion · 2 min
Structure a landing page around one offer
Build a clear progression from the offer to evidence, objections and the action you want visitors to take.
Read the guide
Web design & conversion · 2 min
What makes an e-commerce product page useful
Help shoppers verify the product, choose a variant and understand conditions before adding it to their cart.
Read the guideTurn the thinking into your website.
This guide helps prepare decisions. The studio can help turn them into a website suited to your business.
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